網頁標題應概括網頁的核心內容
The title of web page should summarize the core content of web page
當用戶通過搜索引擎檢索時，在檢索結果頁面中的內容一般是網頁標題（加鏈接）和網頁摘要信息，要引起用戶的關注，網頁標題發揮了很大的作用，如果網頁標題和頁面摘要信息有較大的相關性，摘要信息對網頁標題將發揮進一步的補充作用，從而引起用戶對該網頁信息點擊行為的發生（也就意味著搜索引擎推廣發揮了作用）。另外，當網頁標題被其他網站或者本網站其他欄目/網頁鏈接時，一個概括了網頁核心內容的標題有助于用戶判斷是否點擊該網頁標題鏈接。
When users search through the search engine, the content in the search results page is generally the page title (with links) and the page summary information. In order to attract users' attention, the page title plays a great role. If the page title and the page summary information have greater relevance, the summary information will play a further complementary role in the page title, thus causing users to The occurrence of Web information click behavior (which means that search engine promotion plays a role). In addition, when the page title is linked by other websites or other columns / pages of this website, a title summarizing the core content of the page helps users to judge whether to click the page title link.